The Nature’s Bounty Co. has expanded its Pure Protein range with the introduction of high-protein puffs and cookie sandwiches.
The new non-GMO offerings are free from gluten, as well as artificial flavours, colours and sweeteners.
The puffs provide a crunchy snack option and are available in nacho cheese and brick oven pizza flavours.
The new Pure Protein products include high-protein cookie sandwiches.
According to The Nature’s Bounty Co., its cookie sandwiches are a source of fibre and protein. Available in snickerdoodle and double chocolate flavours, the chewy snacks can be enjoyed any time of the day.
“Quality protein is essential to a healthy, balanced diet, and we’re thrilled to offer our consumers exciting new formats and flavours based on some of their favourite, traditional snacks,” said Kent Cunningham, general manager, sports & active nutrition at The Nature’s Bounty Co.
“We’ve leveraged our consumer insights to develop this innovation that not only offers high-quality protein and great taste, but also addresses consumers’ wants and needs for variety in protein options.”
The new puffs and cookie sandwiches are available now at Walmart and on Walmart.com.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial