Plant-based food start-up The Real Foodists has launched into the UK market after securing a $2.5 million investment from Müller and Bel Group.
The Real Foodists has entered the UK market with Yo’ridge, a range of ready-to-eat breakfast pots that blend dairy-free yogurt, porridge and bio-live cultures. It plans to use the capital to fund its global expansion.
The start-up is part of Yofix Probiotics, an Israeli plant-based start-up which launched a dairy-free yogurt line with probiotic cultures under its Only brand in January.
Yo’ridge similarly adds prebiotics and probiotics to its natural ingredients to support gut health. It is made from a blend of oats, lentils, sesame and coconut and combined with maple syrup and fruit.
The chilled breakfast pots are available in three varieties: Banana, Maple & Cocoa Nibs; Apple, Cranberry & Cinnamon and Blueberries, Raspberries & Blackcurrants.
According to The Real Foodists, its plant-based range is free-from soya and refined sugar. It also boasts a clean label with no additives, thickeners, emulsifiers, added preservatives, or GMO ingredients.
“Our innovative and completely natural, plant-based food and drink will meet growing demand for products of this nature in Britain and we are confident that our first launch, our Yo’ridge range, will be very popular in the country,” said Steve Grun, CEO of The Real Foodists.
He added: “Yo’ridge is the first product of its kind in the UK. A plant-based range of ‘yo’gurty’ porridge on-the-go pots that are filled with bio-live cultures and will provide Brits with a completely unique option for breakfast.”
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