US-based The Safe + Fair Food Company has launched a line of pea protein chips which are free from five of the top eight allergens.
Made with lentil flour and pea protein, the gluten-free range is available in three flavours: hickory BBQ, sea salt, and sweet jalapeño.
The chips boast between nine and ten grams of protein per serving and are free from artificial ingredients and preservatives.
The Safe + Fair Food Company CEO Will Holsworth said: “Consumers are showing greater interest in plant-based food and are actively seeking protein-rich snack options in this category.
“Our goal is to create products that cater to this growing consumer demand, while meeting the needs of the food allergy community.”
Last year, Chicago-based Safe + Fair launched a line of popcorn quinoa chips, with three flavours available: olive oil and sea salt, sweet and salty kettle, and sweet sriracha.
The new pea protein chips follow the brand’s portfolio expansion across multiple categories as it aims to bring clean-label foods to those with food allergies and restricted diets. Its portfolio now consists of cookies, granola, grahams, mac and cheese, and a cake mix.
The Safe + Fair Food Company was founded by friends Dave Leyrer and Pete Najarian, who found themselves frustrated by the lack of safe foods for their children.
Each flavour of the pea protein chips is sold in a 3.5-ounce bag individually for $3.49 or as a bundle with one of each flavour for $9.99.
© FoodBev Media Ltd 2019
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