Coca-Cola has announced that its Honest, GLACÉAU Smartwater and Chaudfontaine brands will all be sold in bottles made from 100% recycled plastic (rPET) across several Western European markets from 2020.
According to the company, the adoption of the new bottles will save approximately 9,000 tonnes of virgin plastic per year across Western Europe.
Coca-Cola has also announced that it will change the packaging for its Sprite brand from a green PET bottle to a clear PET pack, which it claims is easier to recycle.
These packaging revisions form part of Coca-Cola’s pledge to ensure that, by 2025, at least half of the plastic used in its PET bottles across Western Europe will come from recycled sources.
Bruno van Gompel, technical and supply chain director for Coca-Cola Western Europe said: “This is a significant step for our business. From 2020, wherever you buy these brands in our Western European markets, you will find them in a bottle that is entirely made from recycled plastic.
“This is a clear signal of our ambition – we aim to meet and exceed our target of using 50% rPET across our total portfolio by 2025.”
“Both Honest and GLACÉAU Smartwater have a huge following in the US, whilst being relatively young brands in Europe.
“We have ambitious growth plans for both of these brands, as we continue to broaden our portfolio to offer people different drinks to meet changing tastes and lifestyles – and we want to grow them sustainably.”
Ron Lewis, chief supply chain officer at Coca-Cola European Partners said: “We know people have high expectations of companies to make the products that they love in a sustainable way and we’re committed to meeting those expectations.
“Ultimately, our goal is to ensure that every bottle or can we sell is collected, recycled and reused.
“By moving Sprite from a green bottle to a clear bottle, the material can easily be recycled and used again to make another bottle.”
© FoodBev Media Ltd 2020