East Asian foods brand Tiger Tiger has released a new vegan range of free-from noodle kits in the UK, enabling consumers to recreate authentic meals at-home.
Based on traditional recipes with a contemporary twist, the line comes in six flavours: Thai lemongrass & lime, Japanese-style teriyaki, Japanese-style yakisoba, Korean-style kimchi, Thai red curry and Japanese-style katsu curry.
Suitable for ambient storage, the kits feature ready-cooked rice noodles, sauce and a garnish. Each variant is suitable for vegans and gluten, dairy and nut free.
According to Tiger Tiger, consumers need to simply add vegetables or their protein of choice in a pan to create a meal for two in just a few minutes.
“The rapid rise in consumer demand for taste adventure and free from, combined with the popularity of replicating restaurant-style meals at home, means that there is now a huge opportunity for retailers to capitalise on these growing trends,” said Tiger Tiger sales and marketing director, Debbie King.
“Until now there has not been a range of Asian inspired, free from noodle meal kits available in the UK as they tend to have been only Thai-based, so we’re delighted to be bringing all these wonderful flavours to market while also meeting the needs of our health conscious free-from consumers.”
The noodle kits have started rolling out in the free-from aisle in Sainsbury’s stores nationwide for an RRP of £2.99.
© FoodBev Media Ltd 2021
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