Styrk, which means ‘strength’, is positioned as the smart choice for consumers who want fat-free dairy, but who also appreciate the great taste and nutrition of whole milk. The high protein and calcium content is the result of a filtration process. 1.5 gallons of milk is used to make a litre of Styrk.
“Research revealed that consumers appreciate milk in a number of ways,” said Eivind Nordlid, Elopak marketing manager. “This product is aimed at consumers who love the taste of milk and is particularly well suited to the active and health-conscious. With its high content of calcium, protein, vitamin D and only 0.1g of fat, Styrk is one milk that appeals to many.”
Source: Tine/Elopak
© FoodBev Media Ltd 2024