Tito’s Handmade Vodka will launch in Indonesia this month as the brand aims to capture sales from tourists on the island of Bali.
The US brand said that with the largest population in Southeast Asia and prime tourist resorts attracting visitors from across the Asia Pacific region, Indonesia offers “diverse opportunities for the original craft vodka to reach new consumers”.
Tito’s is working with distribution partner, Pantja Artha Niaga (Paniaga), and will be introduced in the on- and off-trade in Indonesia’s capital Jakarta.
Outside Jakarta, Tito’s will be also available in the main tourist destinations, in particular, the resorts of Kuta and Seminyak in Bali.
Earlier this year, the vodka brand was introduced at Jakarta Soekarno-Hatta International Airport.
John McDonnell, Tito’s managing director of international, said: “Indonesia plays an important role in the development of Tito’s globally. Firstly, there is a huge opportunity to establish Tito’s amongst the Indonesian population who will welcome it as an American brand at an accessible price point.
“Secondly, Indonesia is unique on the tourist map, appreciated by visitors from around the world all year round. Tito’s will be established quickly within Bali’s world-renowned nightlife scene and what’s more, we anticipate that once visitors have experienced Tito’s there, they will seek it out for themselves on their return home.”
Tito’s Handmade Vodka is distilled and bottled by Fifth Generation in Austin, Texas, and available in over 130 markets globally.
The beverage is made from corn rather than wheat or potatoes which is said to give it a “smooth and rounder taste”.
© FoodBev Media Ltd 2020
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