US plant-based protein producer Tofurky has launched a new beef-style burger made from soy protein, vegetable protein and wheat gluten.
Said to offer a “versatile flavour profile”, the Plant-Based Burger is lightly seasoned with salt, onion, garlic and black pepper.
Two-patty packs will feature recyclable cartons that tout 23% less paperboard material and inner packaging with 69% less plastic film waste than others in the space, Tofurky said.
The vegan burgers are now available for $5.99 at select Target locations in the US.
The Plant-Based Burger is seasoned with salt, onion, garlic and black pepper.
“I can’t wait for Target shoppers to try our new Plant-Based Burger. We are very happy with the final recipe and beef-style texture,” said Jaime Athos, president and CEO of Tofurky.
“Many flexitarians resolve to go completely plant-based for the month of January, so we wanted to provide a new burger option now, ahead of summer grilling, that is affordable, delicious and accessible.”
© FoodBev Media Ltd 2019