Tohi Ventures has released a new range of aronia berry-based functional antioxidant beverages for the US market.
Aronia Berries are native to North America and were historically used for their nutritional value, and Tohi Ventures says that the demand for aronia berries is growing amongst consumers who are seeking new sources of antioxidants.
The Tohi Beverages range will include four flavours: Original, Blackberry Raspberry, Dragon Fruit and Ginger Lime, and each flavour in the range is non-carbonated and contains no added sugars.
Shari Coulter Ford, CEO and co-founder said: Tohi Ventures was founded by two female friends with significant entrepreneurial, investment, operational and scientific experience. We are advocates of a nutrition first approach to wellness.
“We are pioneering innovation around our core ingredient, with the goal of optimizing the nutritional value and potential health benefits of Aronia Berries in our products. We believe Aronia is a break-out category.”
Elma Hawkins, co-founder of Tohi Ventures added: “Tohi is the perfect blend of science and nature, flavor and functionality.
“The polyphenols and anthocyanins in Tohi beverages are naturally derived from Aronia Berries, which have been scientifically studied and linked to significant health benefits.”
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