Tolerant, a US maker of organic legume-based pasta and rice alternatives, has launched a new line of pasta designed for kids.
Featuring single-ingredient pasta in ‘fun unique’ shapes, Tolerant Kids comes in three variants: Organic Kids Chickpea Alphaland, Organic Kids Red Lentil Galaxy, and Organic Kids Green Lentil Safari.
Made from organic lentils or chickpeas, the pasta is vegan, non-GMO, Kosher and free from gluten.
According to Tolerant, its latest range is also free of major allergens and a source of plant-based protein and fibre.
Niloo Mirani, Tolerant’s director of marketing, said: “We noticed that many packaged foods targeted at children are junky and lack nutrition. We wanted to change that, so we created a nutritious legume-based pasta that kids would love and parents would feel good about serving. Kids should be able to eat just as well as adults, so we are aiming to fill this unmet need.
“There’s nothing like our kids pasta line on the market. Our better-for-you pasta product just for kids is full of protein and fibre, free from major allergens and gluten free, in fun shapes they’ll love.
“We are thrilled to launch this delicious, wholesome and convenient pasta for all the little foodies out there.”
Tolerant Kids will be available starting this month, for $4.29 per four-serving box, from Amazon and exclusively in store at Whole Foods Markets nationwide.
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