“There is probably no more recognisable, high-quality food brand than Kraft Foods,” said Tootie Pie Co president & CEO Don Merrill. “We are proud and excited that Kraft recognises the value of having its Cool Whip product featured alongside Tootie Pie.
The deal was made possible through a mutual agreement in partnership with HEB Grocery Stores.
“Experience tells us that more in-store pie tastings result in significantly more Tootie Pie sales. Once customers taste Tootie Pie, they are hooked,” explained Merrill. “HEB wants to grow Tootie Pie sales dramatically and brought Kraft to the table in a three-way partnership that will drive consumers to the frozen food section during peak times of the year.”
Source: Tootie Pie Company Inc
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