This infographic by Checkout shows the top brands in Ireland since 2005.
A new report – 2014 Checkout Top 100 Brands, produced in association with Nielsen – reveals Ireland’s biggest selling grocery brands, with Coca-Cola in top spot for the 10th year running.
Avonmore Milk and Brennans Bread, the second and third biggest selling brands in the country, also remain long-term favourites among Irish consumers, having held their respective positions for the past five years.
Irish consumers remain consistent when it comes to the brands they purchase most often, with only one new entry in the Top 10 this year: Pampers.
The Checkout Top 100 Brands measures sales across the retail grocery, convenience and forecourt sectors, and is acknowledged as the most accurate barometer of the biggest selling brands in the Irish market.
Over 6,500 brands from across 200 product classes are measured for the survey. The significance of the Top 100 Brands is illustrated by the fact that their collective value represents almost 50% of the entire brand spectrum.
“Ireland’s biggest brands are engaging with consumers like never before, offering real, actionable solutions to shoppers, as well as taking a category leadership approach to help boost sales,” Stephen Wynne-Jones, editor, Checkout. “Each of the Top 100 Brands understands the importance of keeping their products ‘front of mind’ with consumers, and are eagerly seeking to reinforce that point at any available opportunity.”
© FoodBev Media Ltd 2021
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