This year marks a particularly compelling time to do so as most of us would love to forget the prior year and look ahead to more optimistic times.
I set out to read what Consumer Packaged Goods (CPG) and retail industry leaders and press are saying to glean some insights into what the new year is likely to hold. While I did find a few glimmers of hope, I must admit most folks aren’t exactly brimming with optimism, at least not until later in the year.
The following is a summary of five things I think will happen in 2010. We have the advantage this year that nobody is getting blind-sided by a rapid collapse of the capital markets, broad global recession or rapid inclines in unemployment. At least going into year, we know exactly the hand we’re being dealt, which actually has the odd advantage of aiding the planning process.
This time next year, I’ll revisit these predictions and see how well I scored.
Those are my predictions, and I’m sticking to them. As economic indicators continue to improve, eventually we will also see unemployment rates finally decrease.
Even if most experts don’t predict that will happen until the second half of 2010, CPG companies poised to be agile and shift along with consumer demand will be in the best position to finish the year strong.
So here’s to a healthy, happy and productive 2010.
Rob Bois is director of product marketing at MEI – a provider of Trade Promotion Management software for the Consumer Packaged Goods (CPG) industry throughout North America. This blog is republished with kind permission of MEI.
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