The past 12 months have seen global food and beverage brands innovate with their packaging to make products more convenient and attractive for consumers. Jules Scully rounds up five of this year’s best packaging designs.
Eucalyptus tree packaging
Parkside Flexibles teamed up with ethical food brand Rhythm 108 to develop a pack for its Ooh-la-la tea biscuits made from eucalyptus trees. The packaging consists of a bio-film called NatureFlex, which is created from wood pulp from sustainably-sourced eucalyptus plantations in Brazil. For every tree used, another is planted in its place. Parkside claims the design provides a moisture and oxygen barrier that extends product shelf life, helping both retailers and consumers minimise food waste. Find out more here.
Upside down Orangina cans
In July, we reported that Orangina unveiled upside down can designs to encourage consumers to instinctively mix the orange pulp inside each beverage. The brand said consumers should shake the beverage before drinking, but this can be counterintuitive with a can. By gently twisting the can upside down, the drink’s iconic orange flavour is said to be unlocked.
Froneri tubs with integrated spoons
Froneri unveiled ice cream with an integrated spoon to help increase convenience for consumers in Brazil. Featuring peelable in-mold label (IML) lids and integrated spoons in the lid, the packaging was developed for Froneri by plastic packaging producer Plasticos Regina and IML label producer Verstraete IML. Froneri wanted a lid with an easy-to-remove spoon so that consumers can open their ice cream, remove the spoon from the lid and enjoy the ice cream directly.
Cartons made from natural, unbleached paperboard
In August, Elopak and Stora Enso collaborated to create a new gable top carton made from natural brown, unbleached paperboard. Called the Pure-Pak carton, it is made using the Natura Life paperboard by Stora Enso, which retains the brown colour of wood fibres which are sourced from Swedish and Norwegian forests. The companies claim that this creates a sustainable package that meets demand for ethical and ecological products. Click here to find out more.
Cans with sun-activated ink
Adding to the list of innovative can designs, Molson Coors released new packaging for Coors Light with sun-activated ink, which changes colour when exposed to sunlight. The ‘photochromic’ ink is nearly invisible until the cans are exposed to UV rays, appearing as a cool blue or grey colour when submerged in ice. When the cans are brought into light, the vibrant colours of the design – warm golds, oranges and reds – are instantly revealed.
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