Top 5 trending topics of 2015 – functional drinks

This year we’ve witnessed many international companies launching original functional beverages. After the huge success of coconut water, and the growing popularity of birch and maple water, many start-ups and brands have branched out in an attempt to launch the next big drink’s trend. 2015 started off as the year of ‘health and fitness’ drinks and has ended with ‘cannabis beverages’ bursting onto the scene. We take a look back at some of the most interesting new drinks to hit the market this year.

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• Tu Me launches “only health and fitness drink” infused with turmeric

 

 

 

 

 

 

• New beauty drink is first to be enriched with fruit skin macroantioxidants

 

 

 

• Suntory launches Precious collagen beer in Japan

 

 

 

• New “hangover cure” soft drink launches in the UK

 

 

 

• California-based company launch Auriganic – “healthy, functional juice beverage” made with Woodear Mushroom

 

 

 

 

 

• New functional drink Stand Up ResQ “speeds up” alcohol metabolism

 

 

 

• US Juice Company seeks to set a new healthy beverage trend in its latest detoxifying drink

 

 

 

 

• Tranquini: new relaxation drink shows the new way to relax

 

 

 

• HFactor launches line of hydrogen-rich water pouches

 

 

 

• Podcast: The growing trend of cannabis beverages