Looking back at 2015, I have picked out some of the year’s compelling trends that are driving branded goods manufacturers in their choice of packaging and packaging machinery, and optimisation of their packaging operations.
Shelf appeal and eye-catching delivery
Clearly, in order to succeed in the world’s competitive playing field in both large and small retail outlets in Europe, the US, Middle East, Latin America or Asia, manufacturers must be sure to capture and retain the attention of their consumers. The news stories I have picked out illustrate just how important it is to stay ahead of other brands on the shelf and how to ensure your brand catches the eye of consumers.
Personalisation and digital printing
Digital printing technology has come on leaps and bounds in the past year, with big players coming on board with technologies that have opened its use to commercial brands. Some examples of how it has been used and hints at its future potential can be found all over FoodBev.com.
3D printing has opened up marketing opportunities in its own right, as these news items illustrate.
No conversation about trends in packaging would be complete without a look at the latest lightweighting initiatives punctuating activities, and here are just a few examples of lightweighting news stories discovered among the pages of FoodBev.com during the past year.
Environmental issues and energy saving
Lightweighting of packaging is just one area of the sustainability debate, as manufacturers seek to reduce their energy consumption and improve their environmental credentials as these articles illustrate.
The Digi World/Smart Packaging
As we’re looking particularly at FoodBev.com and stories in the cyber realm, I took a closer look at the digital world of increasingly intelligent packaging and the brand employing their packs to foster consumer communication in the digital sphere.
Whatever the novelty and environmental credentials offered by a pack, it is increasingly convenience that is driving consumer purchase. There are numerous innovations in convenience on FoodBev.com – here is a snapshot of some of the latest developments featured during the past year.
As environmental trends bite, recycling issues andopportunities continue as a trend across for packaging materials, as these news items illustrate.
The trend to lightweighting and environmentally sound alternative packaging materials, as well as the need for continued shelf differentiation has spawned increasing innovation in pouch packaging.
In order to compete effectively, companies are seeking greater flexibility, involving rapid changeover from one product to another on technology that allows them to run multiple products on the one machine at increasingly high speeds.
© FoodBev Media Ltd 2022
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