Transgourmet Deutschland, Coop Switzerland’s wholesale business, has entered into a joint venture for the catering market with German food manufacturer the Oetker Group.
The aim is to jointly develop and systematically expand Transgourmet’s catering and beverage wholesaling platform Team Beverage.
Called Food & Beverage Services, the joint company aims to offer “new and comprehensive solutions for the food and beverage market”.
Transgourmet Deutschland and the Oetker Group said that the expectations placed on catering suppliers are changing, with restaurateurs increasingly wanting packages that allow them greater freedom to concentrate on their core business.
They added that Team Beverage – the distribution, purchasing, marketing and service platform for beverage wholesalers, beverage retailers and restaurateurs – aims to be a successful answer to these needs.
Frank Seipelt, Transgourmet Deutschland CEO, said: “Transgourmet and Team Beverage entered the beverage market one year ago in order to fulfil customers’ wishes for better performance and shorter communication channels.
“In order to successfully meet the challenge facing the overall beverage and horeca market, a further qualitative and quantitative expansion of the platform is necessary. The alliance with the Oetker Group should irreversibly establish Team Beverage – in combination with our food business – as the platform on the German catering market.”
Niels Lorenz of Dr. August Oetker added: “Today, we not only need to offer beverages, an individual service or services limited to an individual segment, we have to deliver smart solutions to problems that cover practically all areas.
“The better we are able to bundle services and products from various players into one offering, the greater is the value to customers. We are therefore pleased to have found a partner in Transgourmet, with which we are going to proactively and flexibly develop the existing platform with a forward-looking approach.
“Together we will be able to offer the different market players a comprehensive solution which will allow them to structure their business models to meet future demands even better.”
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