Treasury Wine Estates has expanded its Blossom Hill Gin Fizz range with the introduction of two new flavours in a ready-to-drink canned format.
Two flavours are initially available, Lemon & Rosemary, and Rhubarb, both of which feature a blend of sparkling wine, botanically infused water, and a dash of gin.
Both 8.5% ABV flavours will be released nationally at Tesco stores this month, and the 200ml cans will have a suggested retail price of £2.50.
Ben Blake, head of marketing – Europe, at Treasury Wine Estates, said: “The Gin Fizz concept was originally created as a response to the increasing consumer demand for new and exciting products in the wine space.
“The wine cans market has increased in value sales (200ml) £1.8m +132% and with the combination of the rise in ‘on-the-go’ formats in the drinks industry and Gin Fizz being synonymous with social occasions, it only seemed a natural fit to launch an RTD format.
“The new can means we can reach new consumers who don’t necessarily shop down in the wine aisle and we hope this will help to drive trial of the larger 750ml format.
“Blossom Hill Gin Fizz is easily enjoyed by simply pouring over ice and embellishing with a fresh garnish.
“A can format means people can even more easily enjoy the serve on-the-go. Making the product more accessible to consumers means we can continue to drive growth in the wine category through innovative, fun and accessible concepts.”
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