Performance nutrition brand Tribe has introduced a new brand identity and recipes for its portfolio of energy bars in the UK.
The new image, funded by a crowdfund round in 2017, was created in partnership with creative agency Pearlfisher and aims to celebrate and bring to life the Tribe story and mission.
Tribe was inspired by a 1,000-mile run undertaken in 2013 by its three founders to fight human trafficking. Less than three years later, they have a 20-strong product range, have doubled turnover every year and raised over £350,000 through the Tribe Foundation for their fight against human trafficking.
The brand has a range of three different bars available to retail: energy, protein and its new infinity bars.
Infinity bars are available now in two flavours: choc salt and peanut butter, and banana. The products are said to offer a “bowl of porridge in a bar” and are made with Ethiopian teff, buckwheat and Scottish oats for slow-release energy.
Tom Stancliffe, Tribe co-founder, said: “The success we’ve seen to date as an online-only brand shows the opportunity in retail is huge and we are now on a mission to turn Tribe from an online sensation with a hugely active community into a key player in retail sector.
“Our new brand identity brings to life how being part of Tribe is about more than buying a product. We are a community of 50,000+ everyday athletes brought together by a love of nature, connected by a fearless spirit for adventure and motivated by the desire to move forwards and leave a positive footprint on the environment and our communities. Our goal now is to build the largest performance nutrition brand in Europe by 2025.”
The Tribe retail range consists of protein bars (with a recommended retail price of £1.99), infinity bars (£1.69) and energy bars (£1.49).
© FoodBev Media Ltd 2018
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