US-based snacks producer Truco Enterprises has partnered with Mexican seasoning manufacturer Tajín to produce a new range of tortilla chips.
On The Border Taste of Tajín Clásico tortilla chips are flavoured with Tajín’s chilli and lime seasoning, and will be packaged in 20oz sharing packs and 2oz single-serve packets.
The range will be available nationwide in the US from 7-Eleven stores from the beginning of March, and will also be stocked in other selected retailers.
The tortilla chips contain no artificial colours, preservatives or hydrogenated oils, and are vegan-friendly.
Lisa Walsh, CEO of Truco Enterprises said: “We are thrilled to partner with Tajín, the leader in chilli lime seasoning, to offer a new flavoured tortilla chip.
“On The Border Taste of Tajín Clásico is made with six simple ingredients, which aligns with consumer demand for both clean label and spicy snacks.
“We look forward to delivering a truly unique snacking experience from two brands that consumers know and love.”
Aldo Fernandez Castillo, CEO of Tajín added: “Tajin has grown in popularity across the U.S. with double-digit annual growth and household penetration of over 3.5 million.
“We are excited to partner with Truco Enterprises, the maker of On The Border chips, the fastest growing unflavored tortilla chip in stores today, to expand our offerings to new and current Tajín consumers.”
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