Truly Hard Seltzer has combined its original seltzer with lemonade in its latest launch, as it aims to revolutionise the category.
Truly Lemonade Hard Seltzer is made with real lemon juice and according to Truly delivers the crisp, clean taste of hard seltzer and bolder lemonade flavour.
Owned by The Boston Beer Company, Truly has added four styles of Truly Lemonade to its line-up: Original Lemonade, Black Cherry Lemonade, Mango Lemonade and Strawberry Lemonade.
Like all its products, Truly Lemonade contains 1g of sugar and 100 calories. In comparison to other hard lemonades in the market, Truly says it “has a fraction of the sugar and calories without sacrificing any flavour”.
The launch follows the release of Truly’s new optimised recipe, which revamped all 13 flavours, to ‘deliver crisper and more refreshing flavours’.
Truly also partnered with 12 artists to design ‘one-of-a-kind’ boxes inspired by the revamped flavours. The Truly Flavour Drop x Artist collaboration has continued with its new release, with the campaign planned to roll out over February and March.
“We took the feedback from drinkers and created Truly Lemonade for those looking for more flavour than traditional hard seltzer yet not willing to compromise on calories, carbs or sugar,” said Casey O’Neill, senior manager of product development at The Boston Beer Company.
O’Neill added: “It really is the best of both worlds and brings together flavour and refreshment in a way that nothing else in the category does right now. Drinkers will have to taste it to believe it, but we’re confident they’ll love Truly Lemonade as much as we do.”
Truly Lemonade is available across the US in a variety 12-pack consisting of all four flavours, while 16oz and 24oz single-serve cans will be available of its original lemonade.
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