Truly Hard Seltzer has launched what it claims is the first hard seltzer brewed with real tea and fruit flavour in the US.
Truly Iced Tea Hard Seltzer comes in four flavours: lemon, raspberry, peach and strawberry. Each variety is said to offer a hint of fruit and the refreshment of real brewed ice tea.
Like the rest of Truly’s line up, each beverage contains 1g of sugar, 100 calories and has a 5% ABV.
The new iced tea hard seltzer comes shortly after the company launched Truly Lemonade last year.
“As the hard seltzer category continues to explode, we’re excited to bring another first-to-market product to our drinkers and fuel their discovery through new flavours,” said Lesya Lysyj, CMO of The Boston Beer Company, the owners of Truly Hard Seltzer.
“Truly believes in inclusivity and that no one is just one flavour, which is why we’re once again expanding our portfolio to offer a flavour for everyone. Truly Iced Tea is another testament to the mega-brand we’re building and our relentless innovation, and trust us, it will be your cup of tea.”
Truly Iced Tea Hard Seltzer is available now nationwide to buy in a variety 12-pack, 6-pack and single-serve of lemon iced tea.
© FoodBev Media Ltd 2020
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