The acquisition marks the biggest deal in TSC Foods’ history.
Glorious! was originally developed in collaboration with Conival, but now TSC Foods has full brand ownership to deliver its range of soups and sauces, with a key focus on being the best-in-class while offering excellent value for money.
The company is keen to establish its production of independent products alongside its successful portfolio of quality food solutions sold under the retailer’s own brands.
“Glorious! is a major investment in the future of TSC Foods,” said commercial director, Mandy Taylor. “This is a very exciting time for us. We’re working with one of the greatest chefs in the world and we have one of the best internal development teams in the industry. Glorious! is already proving a great success with consumers and select major retailers, and we aim to make this available on every high street.”
The Glorious! range has been created to give the look and feel of homemade soup using fresh, ‘chunky’ ingredients to add a new depth and dimension to British soups. Ultimately, Glorious! offers high standards with affordability.
“We have carefully developed our soups to bring something new to the chilled soup category,” added Taylor. “We offer a genuine USP by delivering innovative, chunky products and great new flavour profiles that we hope will encourage more customers to buy chilled soup.”
The Glorious! ownership will create more jobs at TSC Foods, including a new head of brand development. TSC Foods will also showcase a selection of the Glorious! range at IFE in March 2009.
Source: TSC Foods
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