In a bid to tackle food waste in the US, Danone North America‘s Two Good Yogurt brand has teamed up with Full Harvest to launch Good Save – a new yogurt line that uses 100% Verified Rescued Produce.
Good Save’s initial offering will include 100% verified rescued Meyer lemons, with plans to launch additional flavours in 2021 and beyond.
“As a purpose-led brand committed to the wellbeing of our planet and its people, Two Good knows food waste is a problem across the industry that could not be ignored. By rescuing fruit that would have been otherwise wasted and creating this innovation, we are taking purpose a step further by building an even more sustainable business model while also prioritising the planet,” said Surbhi Martin, VP of marketing at Danone North America.
“Alongside our partners at Full Harvest, our team pledged to make a positive impact on food waste with the introduction of our Good Save product – a commitment to our planet and communities that is underscored by donating 100% of profits during Earth Week in April of this year to food rescue organisations City Harvest and We Don’t Waste, and launching the industry’s first one-for-one model with our One Cup, Less Hunger programme this fall,” Martin continued.
The Two Good ‘ Good Save’ range will contain just 2g of sugar per serving.
“With the launch of the Two Good ‘Good Save’ line in partnership with Full Harvest, Danone North America is at the forefront of the food waste reduction movement and is helping farmers get the most from their harvests,” added Christine Moseley, founder and CEO of Full Harvest. “We’re thrilled to help Two Good make a great tasting product by creating a sustainable and resilient supply chain made of Full Harvest Verified Rescued Meyer lemons.”
© FoodBev Media Ltd 2021
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