Two Robbers Hard Seltzer has closed a $6 million Series A funding round, as it looks to expand into additional US states.
Launched in 2019, the Two Robbers brand offers a range of hard seltzers, including watermelon and cucumber, orange and mango, and pineapple with ginger flavours.
The company’s latest funding round was led by consumer-focused investment fund, Brand Foundry Ventures, and a group of individual investors.
Two Robbers will use the new funds to support the expansion of its Northeast and Mid-Atlantic footprint and the brand’s launch in several new US states.
“We launched Two Robbers as a part-beverage company, part-art project, mostly for our friends in Philly. We never imagined it would resonate with so many people,” said Two Robbers co-founder, Vikram Nayar.
“It’s been amazing for us to see how much consumers love the Two Robbers brand and we are excited to expand our reach.”
The new funds will also help the company to expand its product line and continue building its team.
“As an independent beverage company, Two Robbers is not tied to the same playbook as most national seltzer brands,” said Vikram Nayar’s twin brother Vivek Nayar, co-founder of Two Robbers.
“Everything about our approach is unique, from our flavours and formula to our packaging and ability to genuinely connect with the communities we engage with. We believe there will always be a huge amount of people who will prefer that authenticity to mass-produced products.”
Brian Spaly, co-founder and general partner at Brand Foundry Ventures, added: “The beer, wine and spirits industries are rapidly changing, as consumers look for both ‘better-for-you’ alternatives and authentic brands they can call their own.
“In a short time, Two Robbers has proven that it is well positioned to meet both of those needs. We look forward to helping Vikram and Vivek take Two Robbers to new heights.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial