Tyrrells Crisps has appointed Jocelyn McNulty to the role of marketing director.
Marketing heavyweight Jocelyn has a strong track record delivering stellar results working with leading snacks, food and beverage brands including launching Oreo and the Belvita breakfast biscuits for Kraft in the UK as well being involved in the successful integration of Cadbury and Kraft.
She began her career as a graduate at United Biscuits and at Kraft has held senior positions not just in the UK & European organisation but also in Australia. Latterly she has been interim marketing director of Danone Baby Nutrition well as focusing on her consultancy practise where she worked on projects for Tyrrells which included driving advantage and differentiation for the brand.
Jocelyn, who has joined the senior leadership team at Tyrrells following the departure of Oliver Rudgard who has left the business to take time out before taking up a new challenge.
David Milner, CEO of Tyrrells, said: “We are thrilled to have Jocelyn join the team. She arrives at a time when the business is growing at a terrific pace both in the UK and in other global markets. Her experience, vision and proven success will give us an additional edge in what is a very competitive sector”.
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