Tyson Fury launches energy drink brand

World heavyweight boxing champion Tyson Fury has launched a brand new range of energy drinks, named Furocity. 

The new range is available in four flavours – Original, Black & Blue Raspberry, Sour Cherry Knockout and Sour Apple Punch. 

According to the brand, Furocity energy drinks contain less than half (4.3g per 100ml) the sugar of both Red Bull (11g per 100ml) and Monster (11g per 100ml) and are below the Government’s sugar tax threshold, as well as HFSS compliant.

The drinks contain as much caffeine as a double shot of espresso and includes taurine, an amino acid that naturally occurs in the human body. The beverages are also full of vitamins, including vitamin B12 & B6.

Tyson Fury said: “Unlike my opponents, Furocity packs a real punch, giving you the boost you need to be at your best. It’s all about hitting your day harder and making every moment count”.

The four flavours are available from 16 February at Iceland, The Food Warehouse, Amazon and the Tyson Fury website for an RRP of £1.50 each. The beverages will be available as single cans but will be available in multipacks and in sugar-free variations soon.