Global Food Industries (GFI) has announced new investments worth more than AED 30 million ($8.2 million approx.) in its food production capabilities.
The UAE-based food manufacturer has invested in the launch of its first-ever cooked food line plant in Sharjah, as it looks to expand its ready-to-heat product range and market share.
GFI says that the injection of capital supports the adoption of new technologies and further training of its workforce.
“When the Covid-19 pandemic struck, a predominantly work-from-home setup for employees and distance learning for schoolchildren, plus the potential risk from food deliveries, presented yet another challenge of having to prepare home-cooked meals three times a day,” said Ahmed Bayoumi, CEO of GFI.
“Such scenarios facilitated an increasingly growing trend of consumers’ preference for convenience in food preparation and rising demand for ready to heat and eat products.
“These trends serve as excellent opportunities for us to address the market’s need for safe, healthy, delicious and affordable cooked food products and further grow our business.
“Thus, investing in expanding and enhancing our production capabilities in this segment and addressing such needs certainly makes a lot of business sense for us at GFI.”
GFI’s strengthening of its local production capabilities will also help the company to supply foodservice customers more quickly by eliminating overseas shipping times.
© FoodBev Media Ltd 2024