UK chocolatier Elizabeth Shaw has launched its first television advert as part of a brand refresh for its portfolio which includes biscuits, mint flutes and chocolate liqueurs.
Visuals aim to highlight the company’s flavour and texture pairings and bring its newly launched biscuit range to the spotlight.
Targeting the senses of chocolate lovers, the 30-second clip aims to reposition Elizabeth Shaw “as a modern classic”.
Susann Tandy, marketing manager at Elizabeth Shaw, said: ‘“As one of Britain’s best-loved luxury chocolate makers we’re proud of our rich heritage and the advert epitomises our passion for creating extraordinary and delicious chocolate experiences.
“Flavour and texture combinations have been at the heart of Elizabeth Shaw since the very beginning and it’s wonderful we’ve been able to showcase this through stunning visuals.
“Our appetite for surprising and delighting our customers remains undiminished and we’re constantly looking to create new and exciting treats for everyone to enjoy – whether it be our biscuits, chocolate crisp or flutes.”
The advert will be shown in the Meridian and East Anglia regions of the UK throughout September and is estimated to reach an audience of 11 million viewers. It will be supported by a national Facebook and Instagram campaign in the UK.
© FoodBev Media Ltd 2020
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