The UK market experienced a small increase in sales during 2011, with the market valued at £11.75bn. This will come as relief to market operators, representing a positive outcome in the face of a difficult economic climate, with rising duties and consumer ‘belt-tightening’.
Specialist and independent retailers suffered at the hands of the supermarkets’ increasing market share and dominant buying power, and this year saw the Oddbins chain under the remit of administrators.
It has also been a vintage year for Champagne. According to exclusive research commissioned by Key Note, 30% of UK consumers bough sparkling wine or Champagne in 2011, up from 22% in 2008 when consumer confidence was at a low.
On top of this, the sparkling wine and Champagne market has increased in value by 10.2% in the last five years, and the sector is now worth 11.5% of the total wine market.
However, the success of Champagne has been eclipsed by the performance of the rosé wine market, which increased in value by 66.3% in the last five years. This increase means the sector is now worth £1.33bn, but sales have slowed in the last year. Despite this, the rosé sector has undeniably been the shining star of the wine market in recent years.
Source: Key Note
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 11 June – enter now!