Smoothie brand Savsé will launch a range of cold-pressed baby foods in the UK, extending its range of high-pressured processed (HPP) juices.
Available for babies aged four months and over, My First Savsé is a line-up of healthy and organic baby food pouches designed for parents who are looking to wean their children on to fruit and vegetables. There are seven flavours in the My First Savsé range, including apple; lentils, sweet potato, carrot and apple; plus carrot, pumpkin, apple and beetroot.
All of the variants contain apple, along with superfood ingredients like spinach, kale, beetroot, prunes and coconut.
They will be available from supermarkets and stores across the UK from this week.
Savsé CEO and founder Guka Tavberidze said: “As a company, we’re on a mission to change the food and drink industry for the better, and what category more important than early nutrition.
“Just like our smoothie range, we’re determined to bring truly nutritious products to the consumer, with absolutely no compromise on taste or convenience. The demand amongst parents for fresh, non-boiled food is increasing, with awareness of the benefits of cold-pressed products more prevalent than ever. At Savsé we cold-press our baby food to retain the essential goodness of the fruit and vegetables, providing your child with the very best in the most convenient form possible.”
The brand claimed that it was Europe’s first HPP-processed baby foods, following the lead of Australian company Fresh Produce Alliance, which launched the country’s first range of HPP baby food in October.
As opposed to heat pasteurisation, the new products use non-thermal HPP to ensure that all the ingredients in each pouch retain their nutritional value, deactivating bacteria without compromising on taste or quality. Savsé doesn’t heat-pasteurise or add artificial colours, preservatives or sugars.
Tavberidze founded Savsé in 2013 after being frustrated with other ‘healthy’ smoothies that were full of added sugar and heat pasteurised – a preservation technique which, despite removing harmful bacteria effectively, can degrade the quality of the vitamins, minerals and enzymes stored inside the fruit and vegetables.
© FoodBev Media Ltd 2022
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