Coca-Cola has announced it will shrink its 1.75-litre bottles and raise prices in the UK in response to the upcoming UK sugar tax, according to the Guardian.
The price rises will come into effect in March, a month before the sugar tax is introduced in April.
Rather than alter the recipe of the soft-drink, the company has opted to decrease the size of its 1.75-litre bottles to 1.5-litres, while the price will be raised by 20p from £1.79 to £1.99.
500ml bottles will remain the same size, but the price will also increase from £1.09 to £1.25.
The tax means soft drink manufacturers will be taxed 18p per litre on drinks which contain more than 5g of sugar per 100ml, and 28p per litre for drinks which contain over 8g per 100ml.
Coca-Cola classic contains 10.6g of sugar per 100ml, meaning the drink falls into the higher tax band.
A spokesperson for Coca-Cola European Partners said: “We have no plans to change the recipe of Coca-Cola Classic so it will be impacted by the government’s soft drinks tax.
“People love the taste and have told us not to change.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial