Rokit Pods, the UK brand which makes Nespresso-compatible tea and coffee pods, has unveiled a rebrand in a move to enhance its visual presence.
Launched last year, Rokit Pods are sold in three variants: matcha green tea, yerba mate and ultimate coffee.
Earlier this year, the brand was selected to take part in the second class of PepsiCo’s health and wellness incubator in Europe.
As part of the programme, Rokit Pods has received a grant to accelerate its business and has worked alongside PepsiCo mentors.
Rokit Pods co-founder Scott Markham said: “The new rebrand gives us a more solid foundation to build from, and really enhances its visual presence across the board.”
“And now that we have the new branding, the PepsiCo programme is really supporting and helping us move forward and focus on obtaining sustainable growth with their resources, expertise, access and knowledge of the relevant marketplaces.”
Markham founded Rokit Pods as he believed there should be a simpler way of making healthy coffee alternatives at home and in the office.
“Making my cup of matcha the traditional way every day was always a huge task,” he said. “It began by avoiding breathing too heavy whilst scooping the powder to not create that infamous matcha cloud, and, of course, generally spilling a bit in the process. Then I had to wait for the kettle to boil, finally get the whisk and whisk like crazy. I thought there has to be an easier way. Our Nespresso machine sitting there in the corner caught my eye, and I found the answer.”
Rokit Pods is now considering the introduction of more flavours to its line-up and making the pods more readily available in the UK and globally. It also has its sights on transitioning to fully compostable pods in an effort to minimise its carbon footprint.
© FoodBev Media Ltd 2018
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