Mango Tango (mango and apple) is now available in Tesco in 1 litre cartons. The brand is also introducing a new chilled version of its Tropical variety.
The juice drink, famous for its advertising campaign and strapline: “Um Bongo, Um Bongo they drink it in the Congo,” has over 19,000 devoted Facebook fans and last year, celebrity chef Heston Blumenthal made his own concoction Hest’Um Bongo on his TV series Heston Fantastical foods, which fuelled the brands popularity even further.
Um Bongo sales are growing at 383% year on year. The Tesco Juice buying team have been really enthusiastic about the re-launch of the brand and have listed the new Um Bongo Mango Tango in 800 stores and the chilled 1.75 litre in 358 stores.
James Logan, commercial director of the Gerber Juice Company, which licenses the Um Bongo brand said: “This is a new era for Um Bongo and we are seeing many customers that loved the drink in the 80s introducing it to the next generation of Um Bongo drinkers.”
Source: Gerber Juice Company
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