The seventh annual Unicef Tap Project, a national fundraising and awareness campaign, is going digital this year, turning the social network into a water network that has the power to save lives.
Waterborne illnesses are the second leading cause of preventable childhood deaths in the world, killing nearly 4,000 children under the age of five every day. With $5, Unicef can provide one child with access to safe, clean water for 200 days.
“More young kids die from dirty water and poor sanitation than from measles, malaria and Aids combined,” said Caryl Stern, president and CEO of the US Fund for Unicef. “Across the developing world, children often walk miles to the nearest source to gather water for their families, forcing them to miss out on an education. Unicef believes that zero children should be deprived of clean water and basic sanitation.”
Launched for World Water Month, the Unicef Tap Project Facebook app turns the social network’s users into ‘taps’ and their connections into ‘pipes’ ready to be filled with water. By donating $5 to the Unicef Tap Project via text message or PayPal, each participant can choose two friends to receive water and the opportunity to donate.
As Facebook users begin to grow the water network via the Unicef Tap Project app, they will be able to see the web of connections around them carry water from friend to friend, and the impact of their donation on the lives of children around the world.
To learn more about the Unicef Tap Project and access the water network, visit www.UnicefTapProject.org.
Source: US Fund for Unicef
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