Unilever has launched a vegan range of Knorr stock pots in the UK to tap into the growing demand for flexitarian diets.
Having identified that some of the nation’s favourite dishes include Mexican, Italian and Thai, Unilever has released the smoked chilli and tomato, paprika and sundried tomato, and kaffir lime and ginger variants to make it easier for shoppers to recreate these flavours at home.
The launch expands Knorr’s Cheat on Meat strategy, which is supported by a £1 million partnership with British chefs the Hairy Bikers to inspire families to cook more meat-free meals.
Three flavours are available in the range: smoked chilli and tomato, paprika and sundried tomato, and kaffir lime and ginger.
“Cooking from scratch is a huge trend right now, as is the desire to eat less meat. People want ideas and help to make sure the new dishes they are creating taste great,” said Hazel Detsiny, managing director, Unilever food solutions and vice president, foods and tea.
“Our new vegan stock pots are great for this; they add depth of flavour to vegetarian or vegan dishes and the continued growth in the category clearly reflects this.
“These exciting new flavour variants, which reflect the way people are cooking and eating, provide easy ways to add punch to scratch-cooked meals.”
© FoodBev Media Ltd 2021
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