Unilever UK & Ireland has committed to ensuring that its entire adult single-serve ice cream range will contain no more than 250 calories from this spring.
The move applies to Unilever’s brands of ice lollies – including Magnum, Cornetto and Solero – and follows the introduction of a 110-calorie limit across its children’s ice cream range. The food giant said that the improvements would be achieved through product development and changes to pack sizes, leaving the taste of its ice cream “unaffected”.
Under the Unilever Sustainable Living Plan, the company is helping consumers take action to improve their health and wellbeing by increasing access to lower-calorie choices. These include ranges to suit changes to consumers’ lifestyle and home time habits such as Cornetto miniature or Magnum mini, it said.
Unilever UK & Ireland brand building director for ice cream Noel Clarke said: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle.
“It was important there be no compromise to taste or quality and that’s exactly what we’ve delivered. Our products will still taste as good as ever, but through a process of development and resizing we will ensure our entire single-serve ice cream portfolio will contain 250 calories or fewer.”
© FoodBev Media Ltd 2024