Unilever has expanded its Magnum portfolio with a new dairy-free ice cream dessert bar and two tubs featuring its signature chocolate shell.
The Magnum ice cream brand released its first-ever range of dairy-free ice cream dessert bars in February last year and the new edition of the Sea Salt Caramel Bars will join its current line-up of Classic and Almond dairy-free bars.
Magnum Non-Dairy Sea Salt Caramel Bars offer a non-dairy sea salt caramel base dipped in a non-dairy chocolate shell.
Suitable for vegans, the Non-Dairy Sea Salt Caramel Bars’ vanilla base is made with a blend of coconut oil and pea protein, with chocolate made from cocoa beans sourced from Rainforest Alliance Certified farms.
Meanwhile, Magnum has extended its range to include new ice cream tub flavours, which were first introduced in 2018 and re-imagines the signature Magnum chocolate ice cream bar into a ‘scoopable’ format.
Each tub features a Belgian chocolate shell encasing the ice cream which consumers will break into creating a mix of chocolate shards and ice cream.
The two new flavours include Magnum Double Almond Brown Butter, featuring almond ice cream with swirls of brown butter sauce, and Magnum Double Pistachio Honey, featuring pistachio ice cream with swirls of honey.
“At Magnum Ice Cream, we’re obsessed with delivering a next-level bite,” says Leslie Miller, director of marketing, Ice Cream North America.
Miller added: “Caramel is Magnum’s most popular ice cream flavour in dairy bars and tubs, so it’s exciting to bring it to market in an equally delicious Non-Dairy Bar. Our new Magnum Tubs varieties are inspired by popular ‘perfect pairings’ in desserts that we are thrilled to bring to ice cream.”
The brand is also introducing a new cacao claim, with new packaging that indicates the cacao percentage in each product, which will be rolled out this year on its Classic Ice Cream Bars.
Magnum Non-Dairy Sea Salt Caramel Bars, Double Pistachio Honey Tubs and Double Almond Brown Butter Tubs are now available at grocery stores in the US for an RRP of $4.49-$5.99.
Earlier this year, Unilever also launched new Magnum ice cream bars featuring ruby chocolate in a move to offer “the ultimate luxury ice cream experience”.
© FoodBev Media Ltd 2020
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