Unilever UK has announced that is is now a member of the On-Pack Recycling Label (ORPL) scheme, as the brand aims to provide clear and consistent recycling guidance to UK consumers.
Unilever’s membership of the scheme will see many Unilever products in the UK introduce OPRL’s recycling labels, which will help consumers correctly recycle packaging.
The guidance provided by OPRL is split into three categories: Materials which are widely recycled, materials which cannot be recycled and materials which can be recycled depending on the local area’s collection policy.
Unilever claims that the move demonstrates the company’s commitment to tackling plastic waste, and aligns with the company’s strategy to ensure that 100% of its plastic packaging is recyclable or reusable by 2025.
Yvette Edwards, sustainable business and communications director for Unilever UK and Ireland said: “We know that recycling and the wider issue of plastic waste is important to the people who buy our products.
Our membership of OPRL moves us further in the right direction by providing recycling guidance that is simple, clear and consistent. With our presence in 98% of UK homes, we can be part of the solution to improving recycling rates across the nation.”
Jane Bevis, chair of OPRL added: “We’re delighted that Unilever is joining OPRL and adopting our labelling on its UK brands as part of their commitment to engaging customers in taking environmental and social action.
“Our membership covers tiny start-ups right through to global brands, and that’s the strength of our labelling.
“Clear, consistent messaging for consumers giving evidenced recycling advice, no matter whose packaging they are looking at.
“With Unilever’s family of brands also rolling out the label it means even more people see that same advice on their favourite brands, every day. That’s what consumers keep telling us they want.”
© FoodBev Media Ltd 2019
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