Unilever will add two new lines to its Ben & Jerry’s and Solero brands of ice cream, as the food giant prepares for an uplift in sales during the summer months.
From this month, Ben & Jerry’s will introduce a new line-up to its Fairtrade flavour family. The new Ben & Jerry’s ‘Wich range features two of the ice cream brand’s best-selling flavours – cookie dough and chocolate fudge brownie – sandwiched between soft-baked cookies.
It will be available in individually wrapped, multipack, eight-count miniature packs and tub formats – with recommended retail prices ranging from £2.49 for the single ‘Wiches to £4.99 for the cookie dough S’Wich Up tubs and Son of a ‘Wich mini sharing packs.
The Ben & Jerry’s ‘Wich innovation, Unilever said, would help it to tap into the growing trend towards snacking and present retailers with an increased sales opportunity by extending the Ben & Jerry’s portfolio into handheld formats.
Ben & Jerry’s brand manager Alessandra Salvo said: “We’ve consciously coupled soft-baked cookies with much-loved Ben & Jerry’s flavours to offer consumers a euphoric ice cream experience that can be enjoyed any ‘Wich way – whether at home or on the go!”
Unilever has also added a new variant of its Solero handheld ice cream range, tapping into growing demand “for healthier and more permissible ice cream choices”.
New Solero red berries is made with sustainably farmed fruits and contains just 111 calories per pack.
The new flavour, which blends together strawberry ice cream with a raspberry swirl and finished with a raspberry coating, will be supported by the £3.5m Wall’s out-of-home talking ice creams campaign, Goodbye Serious. The campaign includes OOH advertising, digital, social, experiential, and in-store activity, Unilever said.
Solero has also introduced a refreshed logo and new packaging design across its exotic and red berries flavours, highlighting the brand’s fresh and natural fruit credentials.
Solero red berries will be available with a recommended retail price of £1.25 for a 90ml pack, as well as three-count multipacks with a recommended retail price of £3.49.
Solero brand manager Louise Morley said: “We are very excited to be launching our new Solero red berries flavour. We hope that this new innovation will be the perfect guilt-free summer treat for adults at only 111 calories.”
© FoodBev Media Ltd 2019
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