Unilever’s Ben & Jerry’s has teamed up with Tonight Show host Jimmy Fallon to launch a limited-edition Marshmallow Moon flavour ice cream in the US.
The new concoction is a vanilla ice cream with marshmallow, cracker swirls and fudge flakes and is available only for an ‘extremely limited time’ on the Ben & Jerry’s website.
Marshmallow Moon kicks off Ben & Jerry’s Special Stash offering, where the ice cream maker will churn out small-run artisan batches of new flavours, available for a limited time.
The new variant was developed over two years ago and almost netted the position in place of Fallon’s current full-time flavour, Tonight Dough. Ben & Jerry’s said Tonight Dough has earned a spot as one of the brand’s top ten flavours since its release.
Fallon said: “I’m so excited about Marshmallow Moon. And the name totally makes sense, because the Tonight Show logo has a moon, and I have a body like a marshmallow.”
Consumers can request Marshmallow Moon via delivery services including UberEats, which will be offering free delivery for the flavour in five cities during the launch week: Los Angeles, Seattle, Portland, Memphis, New York City and Hoboken.
Last month Unilever-owned Ben & Jerry’s introduced limited-edition One Sweet World ice cream, with a portion of sales donated to support those working at the intersection of economic and racial justice.
© FoodBev Media Ltd 2021
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