Unilever’s Ben & Jerry’s has announced the expansion of three of its ice cream lines, including two new vegan variants.
The brand first introduced dairy-free ice cream last September with almond milk-based frozen desserts. The line has now expanded to nine flavours with the latest introduction of peanut butter half baked and cinnamon buns.
It is also building on its newest novelty innovation pint slices, a portable, on-the-go ice cream bar with all the chunks and swirls of its pint lineup.
The three new flavours are: cherry Garcia, featuring cherries and fudge flakes covered in dark chocolate; tonight dough, which has chocolate cookie swirls and peanut butter chocolate chip cookie dough covered in a dark chocolate; and coffee, coffee buzzbuzzbuzz, featuring coffee ice cream bars with espresso bean fudge chunks covered in a dark chocolate.
Finally, the truffle pint lineup consists of three variants: chocolate shake it, a chocolate malt milkshake ice cream with chocolate cookie-covered fudge truffles and marshmallow swirls; caramel chocolate cheesecake, featuring caramel chocolate ice cream cracker-covered cheesecake truffles and chocolate cookie swirls; and chillin’ the roast, a cold brew coffee ice cream with chocolate cookie-covered coffee liqueur truffles and fudge swirls.
Craig Koskiniemi, who helped create the lineup, said: “We wanted to bring the wow factor to our fans for 2018. As a foodie at home and at work, I’m inspired to come up with creative new combinations like a cold brew coffee-based Ben & Jerry’s flavour. These are guaranteed to keep the love of ice cream strong.”
The new pints and pint slices are now available in the US, retailing at $4.99 for ice cream and $5.99 for non-dairy.
© FoodBev Media Ltd 2018
