Unilever-owned Hellmann’s has partnered with Tabasco brand pepper sauce to create a new chilli mayonnaise, as it aims to tap into the growing hot sauce market in the UK.
Created to appeal to those looking to add some heat to their meals, the new condiment combines the creamy taste of Hellmann’s mayonnaise with Tabasco to create “a rich and spicy” flavour.
Aligning with the rest of its creamy sauce range, the product will be available in a 250ml squeezy plastic bottle, retailing for £1.99. The Tabasco logo is clearly visible on front-of-pack, highlighting the partnership and attracting fans of the famous sauce to the range.
Jon Walbancke, brand building director at Unilever UK and Ireland, said: “With the trend for flavoured mayonnaise continuing to grow, plus hot sauces also rising in popularity, it made perfect sense for us, as the UK’s number one mayonnaise brand, to create the ultimate fiery chilli mayonnaise.
“Our partnership with the iconic Tabasco brand pepper sauce is a match made in mayonnaise heaven as we help fans spice things up this summer. With sales of mayonnaise overtaking ketchup for the first-time last year, ketchup is now feeling the heat, making it the perfect time to launch this sizzling new combination.”
The launch follows on from Unilever’s announcement earlier this year that it will release a ketchup product in the US for the first time.
© FoodBev Media Ltd 2018