Unilever-owned Ben & Jerry’s aims to tap into the popularity of vegan alternative foods with the introduction of a dairy-free ice cream line in the UK.
Made with an almond milk base, the range will be available in three flavours: chocolate fudge brownie, chunky monkey, and peanut butter and cookies.
The peanut butter variant has a vanilla base with chocolate biscuit chunks and crunchy peanut butter swirls.
Meanwhile, the chocolate fudge variant contain chunks of vegan brownies from Ben & Jerry’s New York Greyston Bakery.
Ben & Jerry’s flavour guru Andrea Ball said: “Our fans dared us to go dairy-less… and we did. Creating non-dairy ice cream that meets the funky and chunky expectations of Ben & Jerry’s fans was quite a challenge, but we’re delighted to confirm the long wait is nearly over. Spoons at the ready to dig in.”
The new dairy-free flavours will be available across the UK at the end of September at £5.99 a tub.
Earlier this year, Häagen-Dazs ventured into the non-dairy section with the launch of four vegan ice cream flavours in the US.
© FoodBev Media Ltd 2019