UK craft coffee roaster Union Hand-Roasted Coffee has launched a new single-origin Cold Brew Concentrate, created to make it easier for cafés, pubs and bars to make iced drinks.
The concentrated coffee base, which comes from beans sourced from Esquipulas cooperative in Guatemala, is steeped for 24 hours in cold water, resulting in a “naturally sweet and refreshing coffee”.
Union said the concentrate can be enjoyed diluted with water, over ice, in iced lattes and cappuccinos, in nitro coffee and as an ingredient in coffee-flavoured cocktails and mocktails.
Dave Law, head of innovation at Union Hand-Roasted Coffee, said: “Iced coffee is usually made by pouring espresso over ice and mixing with milk or water – a time-consuming process that doesn’t result in the best taste. After experimenting with cold brew, we realised using a strong brew could make a far superior iced coffee, and our Double Strength Cold Brew was born.”
Union’s 3-litre bag-in-box Cold Brew Concentrate is designed to fit into under-counter milk fridges and the company said it is also ideal for offices and co-working spaces.
Kerttu Inkeroinen, Union Hand-Roasted Coffee marketing director, added: “We believe summer 2019 will see increasing growth in demand for iced coffee drinks, and also wider demand for cold brew coffee, which has been a dominant trend in the US for a while and is now making its way into the UK.
“Our Cold Brew Concentrate makes it easy for everyone from seasoned baristas to casual bar staff to meet this rising demand in a simple and efficient way.”
The launch comes a year after Union released a ready-to-drink cold brew coffee that is said to have rich notes of dark chocolate. The beverage has no sugar or additives as is marketed as pre- or post-workout refreshment.
© FoodBev Media Ltd 2019
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