California-headquartered United Sports Brands has acquired energy supplements producer Glukos Energy.
Glukos offers a range of products containing glucose, including drinkable energy gels, energy and electrolyte drink mix, and chewable tablets.
Following the deal, USB says that it will draw upon its partnerships, as well as its experience and ‘expertise’, to create new market opportunities for Glukos.
The financial terms of the transaction have not been disclosed.
According to USB, Glukos is currently developing additional flavours, formulations and formats, with new offerings from the brand set to launch in coming months.
“This acquisition provides the Glukos brand access to the resources and infrastructure that will allow it to expand and grow while continuing to provide the best sports nutrition products on the planet,” said Roberto Gutiérrez, director of brand marketing at United Sports Brands.
“We promise to always make performance optimisation our top priority and keep our commitment to clean ingredients, fast fuel from glucose and amazing taste. The partnership with USB will provide a great future for the Glukos brand.”
Michael Magerman, president and CEO of United Sports Brands, added: “We’re very excited to add Glukos Energy to the United Sports Brands portfolio of brands. Glucose is your body’s preferred form of energy and it provides two times the energy, twice as fast.
“We believe that Glukos’s commitment to delivering clean, fast and delicious energy aligns with USB’s commitment to helping athletes perform their best.”
Glukos is the fifth brand in the United Sports Brands portfolio, which also includes sportswear and protective equipment providers.
© FoodBev Media Ltd 2021
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