The gluten-free category has grown beyond consumers with diagnosed medical conditions, and with tastier products, the opportunities are unlimited. Avoiding gluten is an established lifestyle choice in many markets and one reason behind the continuing growth of gluten-free products.
Oats are naturally gluten-free. When cross-contamination is prevented in the value chain, oats are also a perfect solution for coeliacs as part of their gluten-free diet. The benefit of using oats for gluten-free products is that –compared to many other gluten-free cereals – oats have a more balanced nutritional content. They are higher in fibre, higher in protein and contain good healthy fats, as well as a variety of important micronutrients such as iron, calcium, vitamin E, magnesium, vitamin B1 and folic acid in significant amounts.
The fact that oats are undisputedly healthy is especially due to beta-glucans, the special fibre component of oats. Oat beta-glucan is the only substance with four different EFSA approved health claims: for cholesterol-lowering; for maintaining normal cholesterol levels; reducing blood sugar response; and aiding digestion. Additionally, wholegrain and fibre are widely understood by consumers as being healthy.
Oats are incredibly versatile. Oats fit all kinds of foods to meet modern consumer needs. Their mild and pleasant taste is popular with consumers and is perfect for snacking or any meal of the day. The properties of oat starch and the high fibre content bring excellent water retention capacity e.g. to baked goods, which helps to maintain desired moisture levels and provide potential benefits to structure, mouthfeel and shelf life.
While oats have a positive reputation based on their health and sustainability credentials, as well as having appealing benefits for gluten-free applications, successfully formulating with oats requires more know-how than with average food ingredients. Therefore, it is important to choose a supplier who also has a long track record within consumer foods and oat formulations.
For gluten-free production, Raisio Oats provide a certified clean, safe and high-quality cereal source. With long traditions in oat production, Raisio’s contract farmers are particularly skilled at cultivating higher quality oat varieties intended for food use. Raisio is the biggest oat producer in Finland. Our high production capacity means a secure supply, short lead times, a wide range of offerings and competitive pricing. Due to our new investments in gluten-free production, we do not run out of gluten-free oats.
We also have organic and conventional oats as well as oat bran concentrates (OBC), which contain all the goodness of oats in a concentrated form. OBC’s are the key for innovative food applications boosted with the health benefits of oats. Increasing the beta-glucan and dietary fibre content brings added value to consumers and raises the health perception of your brand.
We want to share our comprehensive know-how in oats and oat-based applications to help you have the best possible product for your consumers. Please visit our webpage at raisio-oats.com or shoot us an e-mail at [email protected]. We’ll be happy to discuss oats with you.
Raisio is an international company specialised in healthy, responsibly produced food, ingredients and fish feeds. Our well-known brands include, for example, Benecol, Elovena, Sunnuntai, Torino and Benella. In Raisio’s products, the focus is on well-being, health, good taste and sustainable development. Profitable growth is ensured through our strong expertise and passion for creating new. Raisio’s shares are listed on Nasdaq Helsinki Ltd. In 2019, the Group’s net sales totalled EUR 236 million and EBIT was EUR 27 million.
© FoodBev Media Ltd 2019