UPM Raflatac has expanded its range of adhesives for food labelling with the launch of its RP48 AT (all temperature) acrylic adhesive for the European market.
The company said that the adhesive has good adhesion across a wide temperature range as well as clarity, water resistance, and smooth convertibility. RP48 AT is said to be an attractive alternative to hot melt adhesives for labelling food packages stored in moist and chilled conditions.
UPM Raflatac claimed that food packaging that is labelled and stored in chilled or moist conditions, usually at 10°C or colder, often presents challenges for brand owners and packers, with hot melt adhesives suffering from limited clarity and convertibility.
In a statement, UPM said: “RP48 AT performs well at a wide variety of temperatures, and excels at chilled conditions in particular, ensuring labels on food packaging remain firmly in place and retain their shelf appeal.
“Furthermore, it offers good clarity when used with clear film faces and improves the stability and efficiency of the converting and dispensing processes.”
© FoodBev Media Ltd 2018
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