Urban Eat, the British sandwich brand, has unveiled an innovative range of vegetarian and vegan products in a bid to “shake up the shelves and revitalise the vegetarian food-to-go market”.
The Urban Eat Roots range, approved by the Vegetarian Society, contains nine different sandwiches and wraps. The range will offer non meat-eaters a variety of fresh, flavoursome, multi-cultural cold food options ranging from The Beat Goes On – a goats cheese and beetroot sandwich on farmers bread – to the Beany McBeanface wrap, which consists of spicy bean, pepper and guacamole in a tomato wrap.
Other sandwiches in the new range include Feta The Better; Rocket Eggs; and Mozza Ella Ella, with mozzarella, pesto, tomato and rocket.
There are also two further wraps – a Devilish Egg spinach wrap with Bombay egg and mango chutney, plus the A-Mezze-ing wrap, which combines a tomato tortilla wrap with harris a houmous and sweet potato falafel.
Urban Eat senior brand manager Isla Owen said: “It’s really important to us that we are able to offer something for everyone so we wanted to bring our vegetarian customers a range that gave them a lot choice.
“It’s estimated that around 12% of the UK population follow a vegetarian or vegan diet and we felt there was a real gap for some innovative food-to-go products, so we have carefully developed exciting flavours, created quirky product names and colourful packaging to offer much more choice for consumers looking for non-meat options.
“We have taken inspiration from flavours from all over the world; we were keen to move away from just traditional meat-free recipes and we feel we’ve done that and have some really tasty, fresh, exciting products.”
© FoodBev Media Ltd 2019
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