Alcohol brand Crook & Marker has launched a line of sugar-free spiked sodas, available in four flavours: classic cola, lemon lime, ginger ale and root beer.
The 4% ABV Spiked Sodas range is made with Crook & Marker’s proprietary organic BaseBrew alcohol, which is created from ancient grains and superfoods – including quinoa, millet, amaranth and cassava root.
Each beverage is sugar-free, caffeine-free, sweetened from natural sources, gluten-free, non-GMO and vegan, with 80 calories, no artificial flavours and less than 1g net carbs per can.
US-based Crook & Marker was founded by Ben Weiss, the beverage innovator who created the Bai Antioxidant Beverages brand, which was sold to Dr Pepper Snapple for $1.7 billion in 2017.
“Soda has become a bad four-letter word in many households across America – not because anyone ever fell out of love with the taste of soda, just the sugar and broken ingredients that came with it,” said Weiss.
“When other alcohol companies tried hard sodas, they didn’t bother fixing the ingredients, which is why consumers never held on. Imagine dumping 15 packets of sugar into your drink, which is what some of those brands are doing. That’s all about to change.
“Crook & Marker Spiked Sodas deliver the classic, refreshing soda taste that we all love – finally, without the sugar or artificial sweeteners.”
The launch is the latest addition to Crook & Marker’s beverage portfolio, which kicked off in March with its Spiked and Sparkling range, available in eight flavours: blackberry lime, coconut pineapple, grapefruit, mango, peach, strawberry lemon, tangerine and black cherry.
“We see today’s consumers, particularly millennials who are now all of legal drinking age, reject sugar, carbs and ultimately calories, but still demand great flavour and enjoyment. We believe hard seltzers were just the first stop in their pursuit for a better way to drink,” Weiss continued.
“Crook & Marker’s mission is to lead the industry away from bland and compromised ingredients and give consumers what they’re seeking — a portfolio of adult beverages that are perfect for having a good time and deliver bold flavour, variety and transparency.”
Crook & Marker Spiked Sodas are available in select US markets in single-flavour four-packs. They are expected to launch across the US in early 2020.
© FoodBev Media Ltd 2020